Making Pennsylvania more attractive to business is not just a local affair, although the Lehigh Valley, with its proximity to both New York City and Philadelphia and its cheap rents, presents itself as a natural first choice - if we can't make people come here, they're not going to come to rural Western Pennsylvania (nicknamed Pennsyltucky by the locals) either. In particular, Ben Franklin Technology Partners has been actively "foster[ing] innovation to stimulate Pennsylvania's economic growth and prosperity." More precisely, it "link[s] early-stage technology firms and established manufacturers with funding, people, technology, universities and other resources to help them prosper." It has four regional centers, with Bethlehem at the center of its northeastern area. About ten days ago, the i-xchange event, held at Lehigh University's Zoellner Arts Center, recognized innovation leaders in the area - a welcome bright spot in the economic landscape. In an odd kind of way, the lack of large companies in the area (besides PPL and Air Products) might well motivate local residents develop their entrepreneurial skills and become small-business owners. Whether officials' efforts will lead outsiders to set up shop in the Valley remains to be seen.