« HBR on Advertising Analytics 2.0 | Main | Meeting of Analytics Program Directors: Disney keynote »

March 31, 2018

Comments

This may not be (entirely) Grammarly's doing. YouTube is a Google property, and I'm pretty sure Google decides which ads you see. They try to do this using clever analytics about your interests, of course, and sometimes they get a bit fixated. I've had Google show me the same add for a product multiple times (consecutively), even after I've already bought it. Perhaps Grammarly should consider changing up their ads periodically, but Google should mix things up better.

Thank you for your comment! If Google thinks I'm interested in Grammarly, it is sadly mistaken. And those ads show up when I'm home (I don't watch videos from work (!)), so the only way it'd figure out I'm affiliated with a university would be because I sometimes have my email or the course management software (both sites ending in .edu) open in the same web browser.

All that talk about artificial intelligence, and Google can't even tell it's been showing me the same ad I don't care about dozens and dozens of times.

You're right that Grammarly may not be aware that its marketing budget is being used to show the same one ad to the same customers again and again. It must still represent a sizable amount of money and I'm impressed they found the cash given that they operate on a freemium business model. It's hard not to get the impression they are throwing money at advertising to generate a critical mass of users, and it's even worse if their money is being wasted on the same viewers, and viewers like me who don't even want Grammarly.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Creative Commons License

Aurelie on Twitter

Enter your email address:

Delivered by FeedBurner

Blog powered by Typepad