I recently finished reading "Hollowing out the middle: The rural brain drain and what it means for America" by Patrick Carr and Maria Kefalas. It is a thin book (172 pages without counting the lengthy notes and references at the end) which raises as many questions as it answers, but it provides a fascinating glimpse into the life of small-town America by studying an Iowa town the authors lived in for several months in 2001, using funding provided by the MacArthur Foundation. (Carr and Kefalas are associate professors in sociology at Rutgers and St Joseph's University, respectively.)
The name of the town has been disguised to protect residents' privacy, as the authors say it is customary to do in their field; surprisingly, they have one slip-up toward the middle of the book, although this might simply be another fictitious name they had chosen for the town in an earlier version of the work, which was many years in the making. Suffice it to say that the town, which counts a little over 2,000 residents, is in the middle of nowhere - one hour away from the closest mall and eighty miles from the closest Starbucks. (It seems that many Iowa towns have fewer residents than "Ellis" - if you download the files about cities in the state of Iowa from this US Census Bureau page, and rank cities by increasing order of estimated population in 2006, you will notice there are almost 800 "incorporated places", to use the census bureau's terminology, out of about 950 with population less than 2,000. Only 10 have a population higher than 40,000.) All this to say "Ellis" is not an atypical town by far.
One of the most important contributions of the book is the characterization of residents into four groups:
- Achievers are A+ high school students who use college as a way to escape small-town life and don't come back, except to visit their family.
- Stayers don't go to college, and sometimes don't even graduate from high school. They quickly transition into adult life, get married and have children at a young age. They are enticed to work at the nearby factory by wages that their seventeen-year-old selves find quite high, but they fail to realize that there is almost no opportunity for advancement, i.e., they will make little more than that twenty years later.
- Seekers either don't have the Achievers' grades or don't have the money to afford a college education, but want to discover the world (or at least the rest of the country) beyond their small town, and use military service to that effect.
- Returners are either High-Flyers ("twenty-somethings who return to small towns armed with college degrees and entrepreneurial ambitions"), or Boomerangs ("former enlisted men and women who move back to Iowa after leaving the armed forces and the mostly female graduates of community colleges").
The authors spend most of the book describing these four categories in detail, and end with their reflections on what can be done to save rural America. They point out the apparent contradiction of lavishing so many resources on Achiever-type students, who are bound to leave town, while neglecting Stayer-type students, who will make the bulk of the local workforce and therefore play a critical role in small towns' survival. (Small towns die, for instance, when there are no longer enough students to keep the school open.)
The authors comment on some of Richard Florida's theories (the Florida of The Rise of the Creative Class fame) and their applicability to rural America. In particular, they wonder "whether creative towns can be conjured in places that have been largely emptying out." In addition, "most creative-class counties are in metropolitan areas [...] most nonmetro creative counties are found in New England and in the Mountain West states such as Colorado, Wyoming, and Utah." It is "difficult to see how Heartland small towns will compete with areas in the West that have more abundant outdoor amenities such as mountains, hiking trails, and ski resorts." Another issue Carr and Kefalas mention is that some small towns may not have the high-speed Internet access the creative class has come to rely on, and which has become a necessity to compete in a global world. The authors' key recommendation is to revamp the rural educational system to better serve the non-college-bound student population, a recommendation they detail at some length.

