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January 09, 2014


I think Amazon is focusing its rapid delivery efforts on dense urban areas to start. If I lived in the boondocks and commuted to city, and if I worked near locker, faster or cheaper delivery to the locker would appeal to me. As to likely locations for lockers, Amazon needs to weigh the competition factor against the synergy factor. A host that benefits from increased foot traffic (such as a supermarket) might be more amenable (and charge Amazon less) than a non-retail host would.

Good point, Paul! I wonder whether putting lockers in supermarkets would be detrimental to Amazon Fresh. Or perhaps, Amazon should put the lockers in stores that participate in Amazon Fresh to begin with?

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