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July 12, 2015


This is an interesting post, but I'm not sure I buy your argument about revenue per seat, for two reasons. First, if a show is not SRO, is there any reason to think that moving it to a larger venue would increase ticket sales proportionately? Do customers behave in a way that inhibits ticket sales when the venue starts to get full? Second, might there be a selection mechanism (implicit or explicit) in operation that causes shows likely to draw smaller audiences to select (or be selected by -- I'm not sure how that works) smaller venues?

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